Candidates strategize in final weeks of gubernatorial race
Source: Los Angeles Times
As the gubernatorial candidates sprint to election day, Meg Whitman and Jerry Brown are following two distinct paths that speak to their strengths and weaknesses as candidates and the segments of the electorate that are vital to each.
Republican Whitman is aggressively courting independent voters across the state. She aired four new anti-Brown ads in the last week. She is campaigning in media markets large and small every day and cluttering mailboxes around the state. A recent mailing — a glossy 24-page brochure — went to nearly 1 million independent voters. Whitman is targeting specific groups on the theory that even a motivated Republican base is not enough to guarantee her election.
Democratic nominee Brown is not nearly as visible but has concentrated his actions in Los Angeles and the Bay Area, the party's twin power centers, trying to motivate core voters with visits from popular Democrats such as Bill Clinton and Barack Obama. With his party less enthused than the GOP, Brown is also pressing independent voters with his assertions that Whitman is seeking office to benefit herself and California's privileged class.
Read more from the Los Angeles Times: www.latimes.com/news/local/la-me-1020-governor-20101020,0,3372078.story